We in Parimatch went through rebranding almost three years ago. “The first thing is, it’s not even about money. “When you become a global company, you have to invest millions of dollars every month and understand that you are doing it, if not the most efficient way, but at least so the correspondents understand that you are doing it quite well,” he said. You can click here to watch the full presentation from the event, or see the video embedded above. Speaking at SBC Summit Barcelona – Digital, Ivan Liashenko, Parimatch chief marketing officer, provided his services to discuss how to take a local firm and transition it into a global brand, similarly to how his own company achieved such success.ĭuring the ‘ Go Global! The Parimatch experience’ presentation Liashenko discussed the importance of investing in your brand, particularly when it comes to marketing, with the CMO highlighting that not every piece of investment is about financial return. Despite the recent challenges laid out to gambling companies this year, mainly the COVID-19 crisis and the temporary halting of sport and retail, firms in the sector are always looking to develop its brand to secure long-term benefits.
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